KIM Kardashian has been slammed by fans for her wasteful skin-care line, SKKN, as the brand uses unsustainable plastic products.
The brand’s website claims the items are eco-friendly but fans feel otherwise.
Kim’s skin-care line SKKN BY KIM was launched on June 21, 2022, and debuted nine products.
According to the website, SKKN “was born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-quality skincare.”
Skin-care lovers can buy the products they love one time or subscribe and gets discounts on products.
The products include but are not limited to face cream, toner, eye cream, cleanser, exfoliator, and more.
Kim reveals blemishes & shares major update on new line cost
Fans, however, are calling out the SKIMS founder on how eco-friendly her line truly is.
The website claims that SKKN is “each product is housed inside refillable bottles and jars.”
“To further reduce our environmental impact, Refills are packaged inside recycled materials and delivered to you inside compostable kraft bags,” the site continued.
After SKKN posted on Twitter about having “radiant and rejuvenated complexions,” fans debunked the “eco-friendly” claim.
“Y’all their packaging is wasteful greenwashing. It’s 100% plastic and wrapped in additional wasteful cardboard packaging. If you wanna help the environment, reduce your consumption and don’t buy from this brand,” tweeted one fan.
Another Twitter user said: “Kim has the resources to make her skincare line SKKN truly sustainable, but instead she gave us super wasteful, mediocre greenwashing.”
They retweeted their opinion when they saw a Tiktok talking about the packaging of the products.
This Tiktok user used a green-screen video to show SKKN advertising their “sustainable” products on Instagram.
“Kim, this is not refillable,” they wrote after their face appeared disgusted in the video.
“It’s a product with a ‘reusable’ case,” they finished.
All this comes after SKKN replaced KKW Beauty, which stood for Kim Kardashian West Beauty.
Seeing as how Kim is no longer married to Kanye West, she wanted to rebrand the whole line and give it a new name.
On June 1, 2022, Kim posted to Instagram introducing the line officially, including what fans could expect from it- nine products and sustainable packaging.
In a press release, the reality TV star said, “In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance-driven.
“I have carried this same drive and approach with me into creating a legacy skincare brand.”
She continued: “What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it.
“Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings.”
The star continued to tease the product: “Fueled by years of gathered insights, SKKN BY KIM’s science-backed formulas work together to reactivate skin’s inner potential and inspire confidence.
“I’m proud to finally be able to share this collection with everyone.”
Just a day before the brand launched, Kim posted a video advertising the products.
However, instead of focusing on the new products being launched fans were more concerned with the outrageous prices.
The “Complete Collection” of all nine products now sells for $575, down from the initial announced retail value of $673.
Her followers let her know in her comments that those prices were too ridiculous.
“Just $600? LOL,” one person sarcastically declared.
Another added: “That’s a tank of gas right now!”
“For some of us, this isn’t affordable! That’s too bad. I was super excited about this collection!” chimed in a third.
“Ok for wealthy people only. It figures. What was I thinking of ‘affordability?'” said another.
KIM HITS BACK
Kim clapped back at everyone in an interview with The New York Times.
She called the price a “necessity” and told the outlet it will give users “the glow of a lifetime.”
“The products I was using that were comparable were way more expensive, not to compare anything. I tried to get the quality for the best price that we could,” Kim added.
The Hulu star went on to say that most of her followers probably won’t be able to afford it as the line is “prestigious.”
Fans have also criticized Kim’s new line for only being available in certain countries and not telling fans beforehand.
KIM’S EMPIRE EXPANDS The truth revealed about Kim Kardashian’s SKKN and its launch date