The future of consumer priorities in the food, drink, and supplement market is expected to revolve around price and sustainability, according to predictions by market researcher FMCG Gurus. The company outlined its top 10 global trends for 2024, emphasizing the impact of current global challenges like conflict, inflation, and the COVID-19 pandemic on consumer behavior. The trends include a focus on maximizing value, a preference for environmentally friendly practices, personalized customization based on genetic sampling, a quest for happiness, and an increased scrutiny of product labels for authenticity. Sustainability claims, however, must be accompanied by additional benefits to drive purchasing decisions effectively. Consumers are also seeking to improve mental well-being and explore the influence of genetics on their overall health.

As part of the sustainability trend, an association named Future Ocean Foods has been established to represent the alternative-seafood industry. With 36 member companies across 14 countries, the association aims to drive innovation in creating seafood alternatives using plant-based, fermentation, and cultivated food and technology. The alternative-seafood industry is described as relatively nascent but fast-growing, offering diverse opportunities for developing various species. The association plans to increase product trials, market penetration, and awareness of the benefits of alternative seafood.

In another industry development, the contract manufacturing, private-label manufacturing, and white-label manufacturing models are evolving, with companies adapting to changing customer expectations. Traditional business models are blurring, and companies are flexibly adapting to provide customized solutions. Factors such as transparency, traceability, and a shift toward new business models, including turnkey solutions, are influencing the contract manufacturing landscape. Companies like Soft Gel Technologies and PharmaLinea are focusing on flexibility, innovation, and science to meet customer needs and differentiate themselves in the market.ternative seafood and raising awareness about the benefits and nutritional profile of alternative seafood. The association has also forged partnerships with The Good Food Institute, ProVeg International, and the Global Organization for EPA & DHA Omega-3s (GOED).

Related Content

• Addiction to ultra-processed food affects 14% of adults, global study shows
• Scientists on panel defending ultra-processed foods linked to food firms
• Ultra-processed food linked to higher risk of depression, research finds
• 1-10Pcs Glass Straws Eco Friendly Reusable Drinking Metal Straw with Brushes Smoothies Milkshake Cocktails Party Bar Accessory
• 2 in 1 Portable Water Bottle for Dogs Dog Drinking Bowl for Small Large Dogs Feeding Water Dispenser Cat Dogs Outdoor Bottles
• 780ml Plastic Portable Water Bottle for Drinking Tea Mug Outdoor Sport Camping Supplies Coffee Kitchen Tools
• Can Food and Agriculture Companies Raise Their Game? | Bain & Company
• The Impact of Sustainability Solutions in the Food & Beverage Industry – The Consumer Goods Forum