Brussels – Radisson Hotel Group’s midscale design-focused lifestyle brand, prizeotel, is launching its new prizePromise sustainability commitment. prizePromise provides a holistic approach to sustainability, from construction and design to a fully responsible travel guest experience with its unique 100% carbon neutral stays.
As prizeotel continues to expand its European portfolio in 2023, the brand is reinforcing its sustainability commitment to the planet, people, communities and team members with the launch of its prizePromise.
90%1 of consumers are looking for sustainable options when booking travel, especially for young lifestyle brands like prizeotel. With prizePromise we have made a conscious choice to provide all the essential elements of a sustainable stay, in line with Radisson Hotel Group’s leading sustainability strategy. Although inflationary pressure on our business is high, we believe in sustainable travel and cannot shy away from our responsibility for a sustainable future. Connor Ryterski, Managing Director, prizeotel
The prizePromise sustainability commitment includes:
100% Carbon Neutral Stays
prizeotel is the first urban design brand to make all stays carbon neutral at no cost or effort for guests. Every prizeotel stay across the brand’s 16 properties. It represents more than 3,200 rooms. It is carbon neutral in support of the REDD+ Verified Carbon Standard, Rimba Raya biodiversity reserve project. This natural climate solution preserves more than 64,000 hectares of tropical peat swamp forest in Indonesia.
Green Housekeeping
prizeotel has partnered with Dr. Schnell, a pioneering climate neutral brand since 2021 for its use of eco-friendly cleaning products. Upon check-in at every prizeotel property, guests are asked whether they would like green housekeeping during the stay. Guests who opt for green housekeeping are given drinks tokens to be used at that hotel during their stay.
Elimination of single-use plastics
prizeotel is eliminating single use plastics from its hotels. And replacing them with reusable dispensers and biodegradable materials. Filtered water tap installations will also be placed in all lobbies across the portfolio.
Enabling green mobility
Prizeotel properties will offer EV charging stations in cooperation with mobility partners. Their hotels are conveniently located near public transportation so guests can maximize their use of trains and public transport. Prizeotel also pays for public transport for all employees to reduce their pollution footprint on the planet.
Trusted actions with Hotel Sustainability Basics
All prizeotel properties are implementing the Hotel Sustainability Basics, 12 essential sustainability criteria focused on resource efficiency, the planet, and people, all verified by a third party.
Aiming for Net Zero by 2050 with Green Buildings
all new build prizeotel properties will be certified as green buildings. And each conversion hotel will have a dedicated plan to improve the building’s environmental performance. Aligned with LEED, BREEAM, and EDGE certifications, Radisson Hotel Group’s Build Planet guidelines ensure hotels are renovated or built based on a series of sustainable requirements from the preliminary assessment phase through to the operational phase. This includes the use of sustainable materials and an efficient use of resources.
Prizeotel properties offer a lifestyle midscale experience with a unique and eclectic personality, at the investment cost of an economy hotel. The compelling design proposition brand is suitable for new-builds. And for conversions with high GOP margins (+50%) and a lean operating model. Each property is a unique space for travelers looking for more modern living spaces, co-working areas to “meet and mingle”, temporary homes for digital nomads, meeting places for an international community, and inspiring places to work, network, and enjoy life. All rooms radiate an eclectic mix of urban style and relaxed ambience.
In recent years, the global hospitality industry has become more and more conscious of its impact on the environment. Sustainability has become a buzzword in the industry. And hotels are looking for ways to reduce their carbon footprint and become more eco-friendly. Radisson Hotel Group’s midscale design-focused lifestyle brand, prizeotel, is launching its new prizePromise sustainability commitment. PrizePromise provides a holistic approach to sustainability. From construction and design to a fully responsible travel guest experience with its unique 100% carbon neutral stays. We will explore the features of prizePromise and how it aligns with the sustainability goals of the hospitality industry.
The Sustainability Challenges in the Hospitality Industry
The hospitality industry is a significant contributor to greenhouse gas emissions. With hotels consuming large amounts of energy, water, and producing waste. The United Nations Environment Programme (UNEP) has estimated that the hospitality industry is responsible for 1% of global carbon dioxide emissions. And it is projected to increase by 30% by 2030 if no action is taken. Therefore, it is crucial for the hospitality industry to take action to reduce its impact on the environment.
Many hotels have started implementing various sustainability initiatives, such as reducing water consumption, using renewable energy, and waste reduction. However, few hotels have taken a holistic approach to sustainability. Considering every aspect of the hotel’s operations from design and construction to guest experience. Prizeotel has taken this approach with its prizePromise sustainability commitment.
What is prizePromise?
prizePromise is a sustainability commitment launched by prizeotel, a midscale design-focused lifestyle brand owned by Radisson Hotel Group. The commitment provides a holistic approach to sustainability, from construction and design to a fully responsible travel guest experience. With its unique 100% carbon neutral stays.
The prizePromise commitment is based on three pillars: responsible construction, responsible operations, and responsible guest experience.
Responsible Construction, prizeotel, Radisson
The first pillar of prizePromise is responsible construction. Prizeotel has committed to using sustainable building materials and practices in the construction of its hotels. The hotels are designed to be energy-efficient. And the construction process aims to reduce waste and minimize the impact on the environment.
prizeotel also works with local suppliers to source materials and reduce transportation emissions. The hotels’ construction is also designed to be flexible, allowing for easy adaptation to changing sustainability standards and technologies.
Responsible Operations, prizeotel, Radisson
The second pillar of prizePromise is responsible operations. prizeotel has committed to reducing energy and water consumption, minimizing waste, and reducing its carbon footprint. The hotels use renewable energy sources such as solar power, and energy-efficient systems and appliances are used to reduce energy consumption. Water consumption is reduced through the use of low-flow showerheads and toilets, and the hotels have implemented waste reduction and recycling programs.
prizeotel also aims to reduce food waste by working with local suppliers to source fresh, seasonal, and locally grown produce. The hotels also offer guests the option to reuse towels and sheets to reduce water and energy consumption.
Responsible Guest Experience, prizeotel, Radisson
The third pillar of prizePromise is responsible guest experience. prizeotel has committed to providing a fully responsible travel experience for its guests. The hotels offer guests the option to offset their carbon footprint from their stay through a carbon offset program. The program invests in renewable energy projects such as wind and solar power, which helps to reduce carbon emissions.
The hotels also provide guests with information on sustainable tourism practices and encourage them to participate in sustainability initiatives such as beach cleanups and responsible wildlife viewing.
prizePromise also includes measures to promote accessibility and inclusivity. The hotels are designed to be accessible to all guests, including those with disabilities, and are also pet-friendly. The hotels also promote diversity and inclusivity through their hiring practices and community outreach programs.
The Benefits of prizePromise, prizeotel, Radisson
prizePromise provides several benefits for prizeotel, its guests, and the environment. By taking a holistic approach to sustainability, prizeotel is not only reducing its carbon footprint but also demonstrating its commitment to social responsibility and environmental stewardship.
For prizeotel, the benefits of prizePromise include:
- Differentiation in the Market: prizePromise sets prizeotel apart from its competitors in the midscale design-focused lifestyle brand segment, as it offers a fully responsible travel experience for its guests.
- Cost Savings: prizePromise can lead to cost savings for prizeotel by reducing energy and water consumption, waste, and operating costs.
- Reputation and Brand Value: prizePromise can enhance prizeotel’s reputation and brand value as a socially responsible and environmentally conscious hotel brand, which can attract more eco-conscious guests.
The benefits of prizePromise for guests, include:
- A Sustainable Travel Experience: prizePromise offers guests a fully responsible travel experience, including carbon-neutral stays, sustainable food options, and opportunities to participate in sustainability initiatives.
- Peace of Mind: Guests can enjoy their stay knowing that they are supporting a socially responsible and environmentally conscious hotel brand.
- Educational Opportunities: Guests can learn about sustainable tourism practices and how to reduce their carbon footprint through prizeotel’s initiatives.
The benefits of prizePromise for the environment, include:
- Reduced Carbon Emissions: prizePromise’s carbon offset program helps to reduce carbon emissions by investing in renewable energy projects.
- Reduced Energy and Water Consumption: prizePromise’s energy and water conservation measures help to reduce the environmental impact of the hotels’ operations.
- Reduced Waste: prizePromise’s waste reduction and recycling programs help to minimize the hotels’ impact on the environment.
In Short
prizePromise is a significant sustainability commitment launched by prizeotel, a midscale design-focused lifestyle brand owned by Radisson Hotel Group. The commitment provides a holistic approach to sustainability, from construction and design to a fully responsible travel guest experience with its unique 100% carbon-neutral stays. prizePromise’s three pillars of responsible construction, responsible operations, and responsible guest experience demonstrate prizeotel’s commitment to social responsibility and environmental stewardship. By taking a holistic approach to sustainability, prizeotel is not only reducing its carbon footprint but also enhancing its reputation and brand value as a socially responsible and environmentally conscious hotel brand. PrizePromise also offers benefits to guests by providing a sustainable travel experience and educational opportunities, and to the environment by reducing carbon emissions, energy, water consumption, and waste. PrizePromise is a model for the hospitality industry to follow in promoting sustainability and environmental responsibility.
About Radisson Hotel Group
Radisson Hotel Group is one of the world’s largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. It offers an exceptional experience for our guests, meeting planners, and travel agents at over 550 hotels in Europe, Middle East, Africa and Asia Pacific.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. It is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.
The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol.
More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website.