Recent discussions have highlighted the increasing attention consumers are paying to sustainability in their purchasing decisions, with nearly half of global consumers reporting the purchase of at least one sustainable product or service in 2023. Despite economic challenges, this shift reflects sustainability becoming a mainstream consideration, spanning across demographics and being influenced by factors such as carbon footprints and eco-friendly packaging. Gen Z leads the trend, but other age groups are also aligning with this movement, showcasing a broader commitment to eco-conscious choices.