In a lyric from her latest album, Beyoncé sings, “denim on denim, on denim, on denim.” Levi Strauss shoppers have taken that advice to heart, much to the delight of Levi Strauss executives.

In a lyric from her latest album, Beyoncé sings, “denim on denim, on denim, on denim.” Levi Strauss shoppers have taken that advice to heart, much to the delight of Levi Strauss executives.