Director of Digital Experience

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Posted on January 7, 2024

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Project Desciption

About WorkSpan

WorkSpan is the #1 co-sell management network that empowers companies to turbocharge and scale their co-sell revenue growth. Partnership and Sales teams use WorkSpan’s secure SaaS solution to collaborate with partners on deals, exchange co-sell referrals from their CRM, manage shared pipelines, and track performance on a live dashboard. We raised $30 Million in Series C funding in October 2022. This funding round was led by global software investor Insight Partners with participation from Mayfield and M12, Microsoft’s venture fund. The funding will be used to further invest in customer innovation and growth.

As the industry’s leader in Ecosystem Business Management, we power the top 10 business ecosystems in the technology and communications industry, managing over $50 billion in the joint pipeline. Our customers, including Microsoft, Cisco, SAP, VMware, HPE, Accenture, Ericsson, and Red Hat, see a 6x faster speed to market for joint solutions and a 2x increase in partner manager productivity.

Join our team for the opportunity to:

💪 Own your results and make a tangible impact on the business

🌟 Be treated like the expert you are

👩‍💻 Work with smart, passionate people every day

The Position

Digital marketing isn’t the plumbing that captures emails and puts the monthly numbers on the marketing dashboard. It’s the difference between having an audience and a software brand vs a dead website & business. It’s creative storytelling and the ability to engage an audience over distances and across time.

The WorkSpan Digital Experience team isn’t the order taking shared service that supports other marketers doing the marketing. It is an opinionated, creative and clever team brought in to design how to get our message across, from the user up. When 99% of B2B marketing out there looks the same, great experience design is just as important to being seen & heard as the campaign message.

We are looking for a leader to bring paid media, web experience, marketing automation, and analytics together to deliver impactful, boundary-pushing campaigns. Push the envelope on the future of integrated digital marketing and customer experience. Create pragmatic data and

Key Responsibilities

Digital journey management: oversee the development and optimization of the company’s offsite campaigns, website, and marketing automation programs, collaborating closely with the content, events and BDR teams to create a great buyer experience.

Data, Insights & Continuous Improvement: Lead the data and analytics team in collecting, analyzing, and interpreting digital data. Use insights to inform business decisions, optimize digital marketing strategies, and enhance customer engagement.

Strategic planning, execution & budget management: Develop and implement a comprehensive digital strategy encompassing paid media, data and analytics, marketing operations, and web presence to drive business growth and enhance customer experience

Paid media & vendor management: Oversee all aspects of paid media campaigns, including search engine marketing (SEM), display advertising, social media advertising, and retargeting efforts. Optimize budget allocation for maximum ROI.

Operations & governance: Streamline marketing operations through effective management of tools, technologies, and processes. Ensure alignment with overall marketing and business objectives, as well as best practices & compliance with relevant regulations (GDPR, CASL, etc)

Team Leadership and Talent Development: Lead and mentor a team of digital marketing professionals, fostering a culture of continuous learning and innovation.

Your Qualifications:

Bachelorʼs degree

7+ years in marketing operations or adjacent disciplines

Strategic thinker & marketing automation blackbelt

Experience working with web development, personalization, & optimization teams

Experience working with paid media teams & agencies

Pragmatic & rational approach to attribution & marketing measurement

Opinionated brainstormer

Passion for continual learning and innovation

Company Perks & Benefits

💰Competitive salary, equity, and performance bonus

🏖 Unlimited vacation

🤕 Paid sick leave

💻 Latest MacBook

🏥Medical insurance

🏋️ Monthly Wellness Stipend

🍼 Paid maternity and paternity leave

🏡 Work from home

Why join us?

💡 We created the fast-growing Ecosystem Business Management category

🚀 We’re growing rapidly, and the sky’s the limit – we just raised a Series C to help us expand

🦄 We’ve built an extremely efficient go-to-market engine

🥇 Work with a talented team you’ll learn a lot from

🙏 We care about delivering value to our awesome customers

🗣 We are flexible in our opinions and always open to new ideas.

💡 We innovate continuously, with a focus on long-term success

🌍 We know it takes people with different ideas, strengths, backgrounds, cultures, weaknesses, opinions, and interests to make our company succeed. We celebrate our differences and are lucky to have teammates worldwide.

🤝 Buddy system: It’s dangerous to go alone, so we got you a buddy 🙌. In some realms, they use the term mentor, but we don’t think that is a good description. Your buddy will be mentoring you, but he/she will also be your friend and your first point of contact during the onboarding period.

Other cool things about WorkSpan

❓ What is WorkSpan?https://www.workspan.com/what-is-workspan/

💰 We Raised our Series C for $30M in 2022:https://bit.ly/3RUnTaa

💙 Our values:https://www.workspan.com/careers/

🔊 Videos of events and customer speakers:https://www.youtube.com/c/WorkSpan/videos

🆕 Latest updates from WorkSpan: https://www.linkedin.com/company/workspan/posts/

WorkSpan ensures equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, veteran status, or any other characteristic protected by law.

Originally posted on Himalayas

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