Basics for metas (keywords and description)

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What are metas description and keywords?

Meta Description and Meta Keywords are two important elements of on-page SEO that can greatly impact your website’s visibility in search engine results. In this training, we will explain what meta description and meta keywords are, why they are important, and provide examples of how to optimize them for better search engine rankings.

What is Meta Description?

Meta Description is an HTML attribute that provides a brief summary of a web page’s content. This summary is displayed in search engine results, and is usually limited to 155-160 characters. A well-crafted meta description can entice users to click on your link, and improve your click-through rate (CTR).

Example of a good meta description:

“Shop the latest fashion trends at our online store. Browse our collection of designer clothing, shoes, and accessories. Enjoy free shipping and returns on all orders.”

Why is Meta Description important?

Meta Description is important because it can greatly impact your website’s visibility in search engine results. A well-written meta description can attract more clicks to your website, and improve your search engine rankings. On the other hand, a poorly written meta description can discourage users from clicking on your link, and lower your CTR.

How to optimize Meta Description?

To optimize your Meta Description, follow these best practices:

Keep it concise: Limit your meta description to 155-160 characters.
Use relevant keywords: Include relevant keywords that describe the content of your web page.
Make it unique: Avoid using the same meta description for multiple pages on your website.
Include a call-to-action: Encourage users to click on your link by including a call-to-action, such as “Shop now” or “Learn more”.
Use active voice: Write your meta description in active voice, and use persuasive language to entice users to click on your link.

What are Meta Keywords?

Meta Keywords is an HTML attribute that lists the keywords that describe the content of a web page. This attribute is no longer used by most search engines, and is not considered a ranking factor. However, including relevant keywords in your meta keywords can still be useful for organizing your website’s content.

Example of Meta Keywords:

“Online fashion store, designer clothing, shoes, accessories, free shipping, returns”

How to optimize Meta Keywords?

To optimize your Meta Keywords, follow these best practices:

Keep it relevant: Only include keywords that are relevant to the content of your web page.
Don’t stuff keywords: Avoid using too many keywords, or repeating the same keyword multiple times.
Use synonyms: Use synonyms or related keywords to expand your keyword list.
Don’t rely solely on Meta Keywords: Remember that Meta Keywords are no longer used by most search engines, and are not considered a ranking factor.

Tips for optimizing both Meta Description and Meta Keywords

Here are some tips for optimizing both Meta Description and Meta Keywords:

Do your keyword research: Research relevant keywords that describe the content of your web page, and include them in your Meta Description and Meta Keywords.
Write for humans, not search engines: While it’s important to include keywords in your Meta Description and Meta Keywords, don’t sacrifice readability and user experience.
Don’t duplicate content: Avoid using the same Meta Description and Meta Keywords for multiple pages on your website, as this can lead to duplicate content issues.
Use tools for optimization: Use tools like Yoast SEO or SEMrush to analyze and optimize your Meta Description and Meta Keywords for better search engine rankings.

In Short

Optimizing your Meta Description and Meta Keywords is an important aspect of on-page SEO that can greatly impact your website’s visibility in search engine results. By following these best practices and tips, you can craft compelling and relevant meta descriptions and meta keywords that attract users to click on your link and improve your search engine rankings.