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Here are the steps on optimizing WordPress posts and pages using Yoast SEO.
Install and activate Yoast SEO
In your WordPress dashboard, go to “Plugins” and click “Add New.” Search for “Yoast SEO,” then click “Install Now” and “Activate.”
Set up Yoast SEO
Once you activate Yoast SEO, you’ll be prompted to set up your site’s SEO configuration. Follow the prompts to enter your site’s name and description, and configure other settings as needed.
Optimize your content
When creating a new post or page, scroll down to the “Yoast SEO” section. Here are some tips for optimizing your content using Yoast SEO:
- Focus keyword: Enter a focus keyword that summarizes the topic of your post or page. Yoast SEO will analyze your content and provide suggestions for optimizing it based on your focus keyword.
- Meta description: Write a compelling meta description that summarizes your content and entices users to click through to your post or page. Yoast SEO will provide a preview of how your post or page will appear in search results.
- Readability analysis: Yoast SEO will analyze your content for readability and provide suggestions for improving it. Aim for a readability score of at least 60.
- SEO analysis: Yoast SEO will analyze your content for SEO optimization, such as using your focus keyword in the title, meta description, and content. Follow the suggestions to improve your SEO.
Preview your post or page
After optimizing your content using Yoast SEO, click the “Preview” button to see how your post or page will appear in search results.
Publish your post or page
Once you’re happy with your post or page, click “Publish” to make it live on your website.
In Short*
By following these steps and optimizing your WordPress posts and pages using Yoast SEO, you can improve your site’s SEO and increase your visibility in search results.
Related Content for Yoast SEO trainings
- Search Engine Optimization (SEO) trainings
- Wix gathers all its SEO tools onto one page
- 10 Ways to Get Google to Index Your Site (That Actually Work)
- How to Get Your Website Indexed by Google – SEMrush
SEO Benefits
There are several benefits of optimizing a website for search engines:
- Increased website traffic: Higher visibility in search engines can lead to more organic traffic to your website, which can result in increased sales and leads.
- Improved user experience: Optimizing a website for search engines also involves improving the user experience, making it easier for visitors to find what they are looking for and navigate the site.
- Higher search engine ranking: By optimizing your website for search engines, you can improve your ranking in the search engine results pages, making it easier for potential customers to find your business.
- Cost-effective marketing: Unlike paid advertising, SEO is a cost-effective way to market your business, as it allows you to reach potential customers organically through search engines.
- Increased brand visibility: Higher search engine rankings can also increase your brand visibility and credibility, helping to build trust with your target audience.
SEO is an important aspect of digital marketing that can help businesses reach their target audience, increase sales and leads, and improve their online presence.
If you need assistance with real-life scenarios or recommendations, please feel free to contact us either HERE or through email at trainings@micro2media.com.